Evolution of the Global Service Economy

Government Policies 

Social Changes

Changes in the Business Models

Advances in Technology

Globalization

All these have markets and product categories. There is an increase in demand and services, therefore creating more intense competition. 

Innovation and delivery service programs are better with technology. 

As a result, customers have more choices and exercise more power. 

Success depends on understanding their customers, viable business models and creating value for the firm.